36
corded impact driver
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Great$94.66avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$23.36–$237.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,608.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 56K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Price