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copper patina
Worth a lookShows low returns (0.6%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$38.05avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good571.27avg incumbent reviews — the moat a new listing must climb
Market size
Good$586K$586K/yr · 224K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.94–$260.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-5.5%90-day search growth — must beat 0% to launch