43
coping sled
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great125.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$117.48avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$95K$95K/yr · 20K searches
Price range
Bad$20.37–$391.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.7%90-day search growth — must beat 0% to launch