47
continuity tester
Skip itSoft demand (-3.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.94avg listing price — sweet spot $15–$100
Price range
Great$5.58–$84.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 87K searches
Review moat
Bad5,732.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch