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construction string lights
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.62avg listing price — sweet spot $15–$100
Price range
Great$10.01–$115.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good668.1avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay$216K$216K/yr · 118K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality