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concrete drill bit set
Launch itA $1.4M/yr market growing +19.6% this quarter with returns at 1.5% — clears our launch bar.
Market size
Great$1.4M$1.4M/yr · 885K searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.31avg listing price — sweet spot $15–$100
Price range
Good$6.41–$38.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,380.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf