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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 61Conversion 72Competition 11Returns 93Price range 73Avg price 80Brand share 9Review moat 47Quality gap 50

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.95

avg listing price — sweet spot $15–$100

Price range

Good$9.30–$30.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+37.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,825.45

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad$41K

$41K/yr · 37K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

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