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concrete blankets
Skip itSoft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible36.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good$169.82avg listing price — sweet spot $15–$100
Market size
Okay$153K$153K/yr · 65K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$90.96–$371.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-66.8%90-day search growth — must beat 0% to launch