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computer screwdriver kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$4.94–$26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.00avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,077.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 40K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand