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command tape
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.04–$33.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Market size
Okay$219K$219K/yr · 277K searches
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Bad12,639.73avg incumbent reviews — the moat a new listing must climb