47
command strips bulk
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good$798K$798K/yr · 382K searches
Price range
Good$6.48–$26.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad25,827.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand