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color changing tea lights
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Price range
Good$6.17–$39.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,406.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$16K$16K/yr · 26K searches