50
color changing light bulb
Worth a lookShows a sweet-spot price point ($16.27 avg), but a deep review moat (8,735 avg reviews) keeps it on the watch list.
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Market size
Great$951K$951K/yr · 1.0M searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$4.24–$31.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,735.16avg incumbent reviews — the moat a new listing must climb