40
co meter
Skip itSoft demand (-55.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.34avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$22.91–$174.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,882.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 27K searches
Growth
Bad-55.3%90-day search growth — must beat 0% to launch
Signals High Price