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Skip itPrices mostly outside the sweet spot ($6.32–$13.92) — this niche doesn't clear our bar today.
Market size
Good$797K$797K/yr · 1.5M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.15avg listing price — sweet spot $15–$100
Review moat
Bad4,451.7avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Price range
Bad$6.32–$13.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns