60
clear tarp
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$18.44avg listing price — sweet spot $15–$100
Price range
Great$6.26–$64.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great374.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$409K$409K/yr · 843K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.7%90-day search growth — must beat 0% to launch