39
clear extension cord
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Review moat
Great182.64avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Price range
Good$7.82–$23.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$144K$144K/yr · 131K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality