53
clear clips
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,973.02avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Price range
Bad$4.95–$17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$47K$47K/yr · 68K searches