35
clay sink trap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$58.31avg listing price — sweet spot $15–$100
Price range
Great$17.66–$110.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great290.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price