22
christmas tree foot switch
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,003.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 67K searches
Growth
Bad-38.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$10.48–$13.82cheapest to priciest tracked listing — scored on the share inside $15–$100