15
christmas tree adapter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good713.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Market size
Bad$29K$29K/yr · 107K searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
Growth
Bad-43.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.44–$10.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns