53
chipping hammer
Worth a lookShows a sweet-spot price point ($31.11 avg), but soft demand (-12.4% this quarter) keeps it on the watch list.
Avg price
Incredible$31.11avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good839.28avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.51–$139.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$384K$384K/yr · 190K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand