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chicago bears neon sign
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Great$56.79avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great285.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay$21.70–$184.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 33K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality