40
checkered wallpaper
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great465avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.40–$41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 156K searches