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chainmail gloves
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$8.50–$41.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,362.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 113K searches
Brand share
Bad95%top-5 brand share — brand-locked demand