55
center punch
Worth a lookShows low returns (0.8%), but soft demand (-9.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 636K searches
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Price range
Good$5.24–$37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,784.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.1%90-day search growth — must beat 0% to launch