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ceiling heater
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good593.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$405K$405K/yr · 140K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$163.16avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$34.96–$438.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-57.9%90-day search growth — must beat 0% to launch