68
ceiling fans with lights
Launch itA $23.6M/yr market growing +28.7% this quarter with returns at 3.5% — clears our launch bar.
Market size
Incredible$23.6M$23.6M/yr · 26.9M searches
Competition
Great22%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$74.09avg listing price — sweet spot $15–$100
Review moat
Good701.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Price range
Okay$15.67–$187.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale