58
ceiling fan no light
Launch itA $1.0M/yr market growing +20.4% this quarter with returns at 4.3% — clears our launch bar.
Competition
Great27%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 746K searches
Avg price
Good$104.71avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good986.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Price range
Okay$38.83–$214.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale