43
caulk tube
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Good$2.41–$34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,339.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 88K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand