62
caulk gun
Launch itA $3.4M/yr market growing +6.0% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$3.4M$3.4M/yr · 1.6M searches
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Price range
Great$9.73–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,669.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse