44
cat key hook
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible93.92avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.38–$42.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 63K searches