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casper glow light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.09avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$12.84–$130.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$233K$233K/yr · 77K searches
Review moat
Okay3,287.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand