46
carpet scissors
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.89avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$9.61–$23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,886.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay$137K$137K/yr · 63K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf