50
carpet kicker
Worth a lookShows a thin review moat (173 avg reviews), but high returns (8.3%) keeps it on the watch list.
Review moat
Great173.32avg incumbent reviews — the moat a new listing must climb
Avg price
Great$56.56avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$27.14–$132.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 99K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate