63
cardboard cutter
Launch itA $11.1M/yr market growing +4.5% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$11.1M$11.1M/yr · 3.5M searches
Avg price
Incredible$42.56avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good877.5avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$20.24–$243.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch