50
card grading kit
Worth a lookShows a thin review moat (183 avg reviews), but soft demand (-16.3% this quarter) keeps it on the watch list.
Review moat
Great182.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$6.54–$32.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$371K$371K/yr · 334K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf