60
candle light bulbs
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.8M$1.8M/yr · 1.6M searches
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Good$7.63–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,527.24avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand