53
candelabra light bulbs 40 watt
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-6.6% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$4.97–$24.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Review moat
Okay2,616.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay$182K$182K/yr · 190K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand