50
cam lock
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but a small market ($110K/yr) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good607.92avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.78–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 207K searches