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c9 led bulbs
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Review moat
Great195.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.29avg listing price — sweet spot $15–$100
Price range
Great$11.33–$33.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 105K searches
Returns
Bad8.3%return rate — above 5% kills the launch gate
Signals High Returns