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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 23Conversion 41Competition 6Returns 19Price range 84Avg price 88Brand share 0Review moat 82Quality gap 25

Avg price

Great$20.05

avg listing price — sweet spot $15–$100

Price range

Great$11.53–$36.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great367.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Market size

Bad$57K

$57K/yr · 86K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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