55
bungee rope
Worth a lookShows low returns (1.9%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Price range
Good$4.55–$35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,249.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$101K$101K/yr · 139K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand