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bung wrench
Worth a lookShows searches that convert (14.9% search→purchase), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great331.63avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.81–$62.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 61K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf