54
bump cap
Worth a lookShows low returns (1.1%), but soft demand (+1.0% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.91avg listing price — sweet spot $15–$100
Price range
Great$5.73–$69.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,090.32avg incumbent reviews — the moat a new listing must climb
Market size
Good$353K$353K/yr · 472K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+1.0%90-day search growth — must beat 0% to launch