57
bull float
Worth a lookShows a thin review moat (199 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great198.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$103.74avg listing price — sweet spot $15–$100
Market size
Good$584K$584K/yr · 232K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Price range
Okay$24.38–$219.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale