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bubble wrap insulation
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.84avg listing price — sweet spot $15–$100
Price range
Great$11.36–$30.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+38.7%90-day search growth — must beat 0% to launch
Market size
Good$285K$285K/yr · 243K searches
Review moat
Okay1,575.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf