45
bubble wall
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great278.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Avg price
Okay$236.96avg listing price — sweet spot $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Market size
Okay$105K$105K/yr · 171K searches
Price range
Bad$11.62–$631.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale