58
bubble level
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Price range
Good$3.90–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,210.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Market size
Okay$145K$145K/yr · 135K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand