51
brushed nickel sconce
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Great$54.06avg listing price — sweet spot $15–$100
Review moat
Great325.82avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.75–$178.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 123K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate